about the founder

About the founder brand Attipas

“My precious Friend’s Step”

What does name "Attipas" mean?

The meaning of Attipas is “My precious Friend’s Step” as a compound word.

“Atti” means My precious Friend in Korean.

And “Pas” means Step in French.

 

About the founder brand Attipas: O Dong Je is the founder and CEO of Wildcat company engaged in the development and production of toddler footwear Attipas.

His brief biography:

  • - Born in Busan in 1960, Korea, where he still lives.

  • - After graduating in microbiology have obtained work in microbiological laboratory.

  • - 25 years ago he began working with a college friend in shoes business.

  • - 12 years he worked as President of Reebok (Korea). Together with his friend from university, he worked on the development of cycling shoes for the world famous manufacturer of bicycle accessories Shimano from Japan. Cycling Footwear Shimano was due to its functionality and modern technological innovations, the No.1 in the world, has wanted with Italian brands Nike and beyond.

  • - Mr. O Dong Je has founded his own company, which was engaged in development of footwear for people who spend most of their time on their feet. A well-known Swiss MBT shoes brand was developed in collaboration with the company

  • - Later in 2004, he sold the company and founded Wildcat. First product is produced are the flexible soles, which accommodate the shape of the foot. Sale of this product was carried out only in Republic of Korea and exported to the doctors in Japan. Second product is Attipas.

Established in 2004, Wildcat Co., LTD is a manufacturer functional toddler shoes for children from 0 to 5 years old. Growing daily, Wildcat Co., LTD now have two key products including Attipas functional toddler shoes and Acti-Fit customizing functional in-soles which developed in conjunction with partners. Particularly, the Attipas was launched in 2011 after 7 years of cooperative research & development conducted in conjunction with the Cognitive Behavioral Development Center at the Seoul National University. Attipas was developed based on biomechanical knowledge of brain development.

Attipas functional toddler shoes help to correct toddler’s walking by evenly distributing foot pressure. It also allows toddlers to feel the sole of shoes and move toes freely in a big ‘toe box,’ promoting cognitive and motor development. In addition, they provide various userfriendly features: durable, smooth, non-slip, machine washable, fast drying qualities.

The super lightweight shoes are exceptionally easy to wear and to take off, just like wearing socks, and they have breathable holes that help release the baby’s feet’s heat (internationally patented).

Our goal is to provide safe, comfortable shoes for babies worldwide, and make Attipas a globally recognised brand in the baby and toddler shoes sector.